Logo

The NYC Planning logo should be used consistently to foster brand awareness.

<img alt="NYC Planning" src="https://raw.githubusercontent.com/NYCPlanning/dcp-logo/master/dcp_logo_772.png" />

Various formats can be downloaded from github.com/NYCPlanning/dcp-logo:

Logo variations

The two-color, primary version of logo should be used for most instances. Alternate black and white versions are provided for instances where the primary logo is less legible — e.g. a background makes the orange or black in the logo hard to read.

<!-- Primary, two-color logo -->
<img alt="NYC Planning" src="https://raw.githubusercontent.com/NYCPlanning/dcp-logo/master/dcp_logo_772.png" />

<!-- White logo -->
<img alt="NYC Planning" src="https://raw.githubusercontent.com/NYCPlanning/dcp-logo/master/dcp_logo_white_772.png" />

<!-- Black logo -->
<img alt="NYC Planning" src="https://raw.githubusercontent.com/NYCPlanning/dcp-logo/master/dcp_logo_black_772.png" />

Use the two-color version of the logo whenever possible

Use the black version of the logo on light backgrounds

Clearspace

It's important to maintain enough space around the logo, allowing it to stand out and ensuring that it's easily identifiable.

Please don’t put anything in this "red zone"—which is approximately 8% of the height of the logo, or about the size of the square in the middle of the C.

Resolution

The PNG version of the logo is 722 × 373 pixels. Remember to consider this for @2x/retina screens. It's best not to display the raster PNG logo at sizes wider than 360 pixels — the logo will look great on high-resolution screens when automatically scaled to less than 1/2 its original size. For larger display sizes (or print), use vector SVG version.

What not to do

Do not place the two-color logo on colorful backgrounds

Do not place the logo on backgrounds that make it difficult to read

Do not shrink the logo smaller than its 50-pixel minimum width

Do not change the color of the logo

Do not use a blurry or low-resolution version of the logo

Do not rotate the logo

Do not use the black logo when the primary logo would read well

Do not use the white logo on light colored backgrounds